Write an e-marketing plan
Last Updated: 29 Nov 2021
Contents
Support provided by
Business Gateway
What does this involve?
E-marketing – also known as digital marketing – can be a low-cost, high-impact way to reach and convert potential customers. For effective e-marketing, you will need an e-marketing plan that aligns with your business goals. The Business Gateway guide explains how to write an e-marketing plan that can give you a good return on investment.
Each section of the plan is discussed in detail:
- the executive summary
- situation analysis
- objectives and strategy
- tactics
- budget
Am I eligible?
Yes, if you are thinking about starting, or already run, a business in Scotland.
What does this cost?
This is a free and impartial service.
Who is this for?
Any business based in Scotland, at any stage in its life cycle.
How long does this take?
Set aside 8 minutes to learn how to write an e-marketing plan.
Important information
Be aware that you must abide by certain rules when engaging in e-marketing – for example, new leads must opt-in to receive your emails. Our guide explores the various legal issues.
Next steps
Visit the Business Gateway website for more information on writing an e-marketing plan.
Support provided by
Business Gateway