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What is Google Analytics 4 and what are my next steps

Support provided by Business Gateway

What does this involve?

This free guide from Business Gateway explains what Google Analytics 4 is and how you can use the service for your business.

Google Analytics 4 (GA4) is a new, updated version of Google's Universal Analytics. Google Analytics is a service offered by Google that tracks and reports on your website traffic to provide information on your website's performance.

This guide explains:

  • what GA4 is
  • why GA4 was launched
  • how it is different from Universal Analytics
  • what actions you'll need to take to use the service
  • why you'll need to change to GA4
  • how to set up GA4 for a new website
  • how to add GA4 to your existing analytics

Am I eligible?

Yes - the information is for all businesses in Scotland.

What does this cost?

This is a free service.

Who is this for?

Any business based in Scotland.

How long does this take?

It will take around 6 minutes to read the guide.

Next steps

Visit the Business Gateway website to read the full guide.

Support provided by Business Gateway