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LinkedIn for business

Support provided by Business Gateway

What does this involve?

Business Gateway's guide to LinkedIn for businesses explains how your company can get the most from the platform by using it to connect professionally, generate leads, build credibility and exposure, and even recruit new people. 

The guide discusses the difference between company pages and personal pages, and explains how to:

  • optimise your LinkedIn profile
  • build your community
  • post content on LinkedIn
  • use LinkedIn analytics
  • use LinkedIn groups
  • use LinkedIn for recruitment

The guide is available to download as a PDF file (555 KB).

Am I eligible?

Yes, if you are thinking about starting, or already run, a business in Scotland.

What does this cost?

This is a free service.

Who is this for?

Any business based in Scotland.

How long does this take?

It will take around 25 minutes to read the guide.

Next steps

Visit the Business Gateway website to download the guide (PDF, 555 KB).


Support provided by Business Gateway