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Facebook for business

Support provided by Business Gateway

What does this involve?

This free guide from Business Gateway explains the potential benefits and risks of using Facebook for your business. The guide also explains how to develop a Facebook strategy if you do use the platform as part of your marketing.
The guide discusses:

  • how to set up a Facebook business page
  • organic versus paid reach
  • how to create content for Facebook
  • Facebook ads and boosting posts
  • how to integrate Facebook with your business
  • using Facebook for e-commerce
  • responding to customers and reviews

The guide is available to download as a PDF file (761 KB).

Am I eligible?

Yes, if you are thinking about starting, or already run, a business in Scotland.

What does this cost?

This is a free service.

Who is this for?

Any business based in Scotland.

How long does this take?

It will take around 35 minutes to read the guide.

Next steps

Visit the Business Gateway website to download the guide (PDF, 761 KB). The download will begin as soon as you follow the link.

Support provided by Business Gateway