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Digital tools and techniques to identify consumer trends

Support provided by Business Gateway

What does this involve?

In this guide, Business Gateway outlines some digital tools and techniques that can help you identify consumer trends in your sector.

Keeping an eye on customer trends can help inspire innovation, identify growth markets and emerging products and even spot untapped demand.

Topics include:

  • how to find out what people are searching for
  • how to identify what's trending on social media
  • market research and reports
  • reviews

Am I eligible?

Yes – the information is for all businesses in Scotland.

What does this cost?

This is a free service.

Who is this for?

Any business based in Scotland.

How long does this take?

It will take around 5 minutes to read this guide.

Next steps

Visit the Business Gateway website to read the guide.

Support provided by Business Gateway