This Business Gateway guide explains why your business needs a digital marketing strategy and how you can create one. It sets out a simple template you can follow, as well as tactics and actions to help you achieve your business objectives.
This guide covers topics in digital marketing, such as:
analysis
objectives
strategy
tactics
actions
costs
The guide is available to download as a PDF document (448 KB).
Am I eligible?
Yes, if you are thinking about starting, or already run, a business in Scotland.
What does this cost?
This is a free service.
Who is this for?
Any business based in Scotland.
How long does this take?
It takes about 30 minutes to read the guide.
Next steps
Visit the Business Gateway website to download the guide (PDF, 448 KB). The download will begin as soon as you follow the link.
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